In April 2025, I gave “Raise Your Bar” a whole new meaning with CLIF Bar. Working alongside Excel Sports Management’s Brand Marketing team, we built The CLIF Bar pop-up in Boston’s bustling marathon village. Imagine lines around the block for our handcrafted Energy Bar, merch drops at dawn, surprise guest DJs, and trivia that had locals cheering. I led the creative vision from neon signage down to the playlist. And at 10 a.m. on race day, I swapped my bar for a bib and ran my first Boston Marathon– energized by the community we’d built.