Since summer 2025, I’ve supported PWHL player Zoe Boyd’s podcast, leading end-to-end social strategy for the brand across platforms including Instagram, TikTok, and YouTube.

I've built a viewer-first strategy framework, and managed publishing cadence, voice, and tone while remaining hands-on in writing, scripting, and posting content. I've grown Instagram +140% and TikTok +85% through repeatable content formats and fast-turn storytelling tied to live sports moments.