As Head of Content for “A Touch More,” I own the full social lifecycle within our tight three‑person team– from platform strategy and content roadmapping to community management and performance analysis– across Instagram, TikTok, YouTube, and Twitter. I develop audience‑driven strategies, identify and edit episode clips for sponsored partners (L’Oréal Paris, Amazon Music, Ring, etc.), and craft episode titles, descriptions, and social copy that balance sports, lifestyle, and the hosts’ personalities. On the production side, I oversee live event coverage, coordinate guest talent and sponsorship assets with Vox and Togethxr, and integrate real‑time social moments into each episode. I also lead data reporting for Vox insights and manage cross‑functional collaborations– ensuring every piece of content amplifies our brand identity and maximizes engagement.